A strong and talented team of professionals with an average of more than 20 years of industrial automation and process experience, coupled with a combined passion and commitment to properly serve both clients and employees.
PC Romano, President
PC is steadfast about his vision for the company: to provide the highest level of automation, industrial information technology, and smart-manufacturing solutions.
Since becoming president in 2001, PC has grown the company more than five times over. He has transformed the project organization into one known as best in class within its focus process industries, while expanding into Information Solutions and Managed Services.
PC holds master’s degrees in Business Administration and Electrical Engineering, and is a former Chairman of the Control System Integrators Association.
Tracy Cini, VP of Human Resources
With almost two decades of strategic human resources experience, Tracy brings wisdom, knowledge, energy and passion to her role as VP of Human Resources. As the keeper of the culture since 2005, Tracy works to retain and develop our diverse and talented employees.
A graduate of Pennsylvania State University, Tracy holds a Senior Professional in Human Resources (SPHR®) certification and has served as president of the Winston-Salem Chapter of the Society for Human Resource Management. Tracy lives with her three sons and husband in Clemmons, N.C. When she’s not envisioning the future of Avid’s employees, she enjoys quilting, playing tennis and being on the water
Miranda Shope, VP of Operations
Miranda received her bachelor’s degree from North Carolina State University in Pulp & Paper Engineering, and holds a Master of Business Administration. Due to co-op experiences in college, along with her first job post-undergrad at Honeywell-Measurex, she became obsessed with process control and the paper industry.
In her role, Miranda focuses on strategic-planning and implementation to support growth and add to the bottom line.
Outside of Avid, Miranda enjoys watching her daughters do their favorite things: her oldest is a national and world champion on American Saddlebreds and Hackney Ponies, while her youngest competes at a national level in Cheernastics. They’ve recently relocated to the Raleigh area with their 12 beloved animals.
Mike Kiehl, VP of Sales and Marketing
Mike brings a unique and varied background spanning 37 years of industrial experience to the Avid Leadership Team. His overall driving force, whether working daily in pulp and paper mills, managing elite process sales and service teams at Honeywell International and Rockwell Automation, or developing billion-dollar grass-roots petrochemical and power generation projects, was, and is, to deliver results for his clients and his company.
The most cherished compliment from his clients, direct reports, and managers is “Mike always delivers”.
Mike resides with his wife Lee in the town of Farmville, VA, where Lee is in her 29th year as a professor of Sociology at Longwood University. Between them, they have five young adult children, two grandkids, two dogs, and one grand-dog, all living in Virginia. Mike and Lee lead an active lifestyle with their love for cooking and socializing with good friends. They also stay active by running, cycling, weight training, and hiking which keeps them in shape for chasing golf balls around and the occasional race.